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marketing
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Because
webgoose.com wants all of our customers and potential customers to succeed, we
provide proven marketing techniques that will help make your web site a success!
"If you build it, they will come" does not apply to web sites. Marketing your
web site is just as important as marketing your company’s products, services and
location through conventional marketing means and just as easy! So, how will you
get people to visit your professional web site if they don't know about it?
The answer to this one August be obvious, but you might be surprised how many
people build a web site and then sit back and wonder why it's not performing to
their expectations. The answer is simply to market your web site on all your
current marketing materials right next to your company’s name, mailing address
and phone number. The more attention you can give to your web site, the more
successful it will be. Be creative while marketing your web site and don’t be
afraid to try new ideas. Once your company’s web site is known by your customers
and the general public referrals will be effortless.
Below is a list of recommended advertising techniques that our customers have found to be
extremely successful:
- Word-of-mouth referrals -Tell your friends and colleagues about
your web site.
- Include your web address on your newspaper or other ads, company
sign, vehicles, brochures, press releases, fax cover sheets, flyers,
letterhead, product packaging, envelopes, invoices, menus, employee
t-shirts, stationary, invoices, newspaper ads, napkins, pens,
pencils, and business cards. (Visit
www.vistaprint.com for very professional and affordable business
cards. For less than $50, you'll get 500!)
- Add the your web site address to your organization's main voice
mail message.
- Make sure everyone who answers your company’s main phone line
knows the web site address.
If you write an article for a publication, ask that your
organization's web site address appears with your name or bio at the
beginning or end of the article.
- When talking to the press, remember to mention your web site
address.
- Add your web site address to all press releases. For instance,
on a press release announcing a new publication, add a paragraph
that says (if applicable) "This new publication can be accessed via
our web site at....."
- Your web site address should be on all t-shirts, posters,
buttons and other items given to the public. Let your customers be
walking billboards to help you advertise.
- Are you hiring – put a sign in your window along with your web
site address – potential employees can download employment
applications online immediately!
- Immediately update your old marketing materials by buying a
stamp with your web site address on it. This will save you
money on remarketing costs. Of course, when its time to buy
new marketing materials, be sure to include your new web site
address. (Visit
www.vistaprint.com for very professional stamping products.)
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